WILLIS TOWER
ROOTED IN CHICAGO
CHICAGO FROM STREET TO SKY
Blackstone and EQ Office’s $500M redevelopment of Willis Tower is capturing the vibrancy of the city under one roof. From street to sky, Core Twelve is helping tell the story of the building’s neighborhood-inspired transformation. Our comprehensive branding and marketing campaign have positioned Willis Tower as the premier office, retail, and entertainment gathering place in the city.
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A House of Brands
We named, branded and market an unprecedented collection of tenant-exclusive amenities of a scale only possible at this property. Tone Fitness Center, Tower House Lounge, Altitude Lounge and The Steel Room have become lively gathering places and extensions of the office spaces in the building.
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THE NEIGHBORHOOD IS MOVING IN
To help tell the Willis Tower neighborhood story, we partnered with local artist Steve Shanabruch of The Chicago Neighborhoods Project. A series of illustrations were featured on limited run posters and coasters for giveaways at broker events and building tours.
